Discovery Questionnaire — Vitral Eye Studio

01 / 08

Who this site is for

These three answers decide the shape of the whole homepage, so they matter more than anything else here.

When a stranger lands on your homepage, who do you most want them to be? *

A patient looking for a surgeon An ophthalmologist or resident A parent or teacher looking for the book Someone who just found you on Instagram

What should that person do in the first ten seconds? *

Book a consultation Start the glaucoma course Buy the book Watch a surgery video Join your mailing list

Which would you take more of, even if it meant less of the others? *

More consultations More course enrolments More book sales More followers and email subscribers

02 / 08

Your patients

This is what the words on the site will be built from — the reassurance, the FAQ, the order of the pages.

Which procedure do you most want more of? *

Glaucoma surgery Cataract surgery Anterior segment surgery General consultations Second opinions

What do patients worry about most before they book? *

Whether surgery is really necessary Cost and insurance Pain and recovery time Whether they will be seen by you personally Travel, or language

Why do patients choose you over another surgeon? *

Subspecialty glaucoma training Published author and educator The technology and technique I use Personal attention Referred by their own doctor Bilingual care

How do most patients find you today? *

Referral from another doctor Google search Instagram Word of mouth Insurance directory

03 / 08

Booking, in practice

A booking system nobody watches is worse than no booking system, so these answers decide how far we automate.

Who actually receives and confirms an online booking? *

Me My assistant The clinic front desk Nobody yet — we need a plan

Do you accept insurance? *

Yes, several plans Some plans only No — private only

Do you offer virtual consultations? *

Yes, including internationally Yes, in-country only No

Should patients pay to book? *

Full payment up front A deposit No payment — pay at the clinic

How much cancellation notice do you need? *

24 hours 48 hours One week Flexible

What should patients upload before an appointment? *

Referral letter Prior test results ID Nothing

04 / 08

Language

Your site already has English and Spanish. Which one leads changes the URL structure, the SEO and the writing — it is much cheaper to decide now than later.

Which language should the site lead in? *

Spanish first, English second English first, Spanish second Fully equal — a real two-language site

Who writes and translates the content? *

I will write both I write one, you translate the other Write it for me from our conversations A professional translator

05 / 08

The course

Who is the glaucoma course really for? *

Practising ophthalmologists Residents and fellows Medical students A mix of all three

Are the course videos recorded? *

Yes, all of them Some of them Not yet

Is the price per student decided? *

Yes No — I'd like help deciding

How should the lessons be released? *

Everything unlocked at once Released weekly

Which extras do you want? *

Certificate of completion Downloadable worksheets A private community Live Q&A sessions None of these

06 / 08

The brand

These are the three routes from the brand document. Pick what you like — nothing here is final, and "none of them" is a perfectly good answer.

Which mark do you like best? *

The Vitral The rose window and the iris as one drawing — your name, made visible. The Aperture A lens diaphragm and a pupil are the same mechanism. The instrument and the surgeon. The Open Field An unbroken ring around an open eye — the field of vision your work protects.

Keep
current

None — keep my current logo We will tidy the existing mark for contrast and small sizes instead.

Which colour palette feels most like you? *

A — Vitral Deep blue as the leading, amber as the light through the glass. Warm and cool together. B — Clear Clinical The most conservative and the highest contrast. Nothing decorative. C — Warm Stone The least clinical. Reads like a studio or an imprint rather than a clinic.

Which lettering do you prefer? *

Newsreader + Atkinson Hyperlegible The body face was drawn by the Braille Institute for readers with low vision. Everything I know about eyes.A glaucoma and cataract surgeon, educator, and author of The ABCs of Eyes. Lora + Inter The safest pair on the web. Renders identically everywhere. Everything I know about eyes.A glaucoma and cataract surgeon, educator, and author of The ABCs of Eyes. Fraunces + Work Sans The most authored — reads like a book imprint. Everything I know about eyes.A glaucoma and cataract surgeon, educator, and author of The ABCs of Eyes.

Anything you want us to avoid? *

Too colourful Too plain Too clinical and cold Too playful Nothing — I trust you

07 / 08

Proof

Patients rank online reviews among the top three things they check before choosing a doctor, and Google gives more weight to health pages with a named, credentialled author. Both of those are things only you can supply.

Which of these can you send us? *

Professional photos of you Surgery or OR video Patient testimonials Your full bio and credentials Press, awards or publications Your logo files

Can we publish your training, fellowships and publications in full, with your name on the clinical pages? *

Yes, all of it Most of it — let me review first Keep it brief

Do you have a Google Business Profile with reviews? *

Yes, and it is active Yes, but neglected No Not sure

Are you able to collect written patient testimonials we can publish, with permission? *

Yes Possibly — need to check the rules here No

08 / 08

Practical

Your city and country (for the booking calendar and local search) *

Best email for enquiries and booking confirmations *

Who will keep the site updated after launch? *

Me My assistant Your team Nobody — build it to need as little as possible

Is there a date you need this live by? *

Yes No — as soon as it is right

If yes, which date?

Anything else we should know?